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Do you know the best way to find new customers? Without question, trade show exhibiting is one of the least expensive methods for making contact with prospects. It costs on average $250 to make a personal sales call, but only $50 per qualified lead at a show.

Savvy marketers have figured out how to produce a steady stream of visitors into their booths - by turning attendees into walking billboards! Using unique promotions with clever execution will create a buzz around the convention. You know you've hit the jackpot, when you hear attendees utter the magic phrase "Where did you get that?" Make your message stand out on the show floor by using these powerful ideas:

Make it Move: One exhibitor sailed foam gliders around their booth space to attract attention. The planes were imprinted with the company's logo, booth number and the message: "above the crowd." The result? High-flying fun and plenty of traffic! Another exhibitor used super-bounce balls that light up - to catch the eyes of attendees walking by the booth.

Feed 'Em: A hungry audience is a captive audience. Pre-packaged food items such as candy, popcorn, or bottled water are sure to hit the spot, especially for attendees eating on the run.

Make it useful: Trade shows are notorious for generating mountains of take-home material. Help attendees with their "load" by giving away imprinted tote bags. You'll receive free advertising during and after the show!

Be Cool: If your target audience is of the younger generation, consider items such as a CD shaped coasters, email letter openers (shaped like "@"), or even a splashy mouse pad.

Quid Pro Quo. If you are giving away expensive items, make sure you obtain valuable information in exchange for the gift. Ask prospects to fill-out a survey to determine their potential value as a new customer or for market research on a new product or service you're considering.

Stat Man Says:

Never underestimate the power of pre-show promotions. Research shows that 76 percent of trade show attendees have decided which booths they will visit before they get to the convention.

Beware Social Media Marketing Myths

MySpace, Twitter, and Facebook are all the rage, but for most business owners there are better ways to stay close to customers

by Gene Marks

Comedian Jim Gaffigan has a suggestion for preparing a Hot Pockets frozen entrée: "Take out of package. Place directly in toilet." Gaffigan is not a big fan of Hot Pockets. He doesn't like exercise, either. But he loves bacon. "Without bacon, no one would even know what a water chestnut is," he says. Gaffigan's also a fan of social networking sites.

You'll see him on Facebook, Twitter, and News Corp.'s MySpace. He keeps fans up to date on his concerts, albums, TV appearances—and naps. In short, he's a social networking success story. For a one-man band like Gaffigan, who probably has a decent amount of free time between eating bacon and being on stage, social networks and blogs have proved effective vehicles for marketing his business and staying close to his audience. But for many business owners, social networking is as valuable as a Hot Pocket is nutritious.

We've been misled as to the benefits of social networking sites. Many of us are finding that these tools do not live up to the hype, especially for small business. Once we start digging deeper, we're finding a lot of challenges. Are you thinking of using Facebook, Twitter, or the like in your business? Before you go any further, consider the following myths:

1. Social media sites are free.
Using social media sites isn't as easy or cheap as many people think. Sure, most let you set up an account for free. And you can integrate other services, such as your blog or Google's  YouTube videos, at no charge. But there's a significant cost: your time. Because there's nothing worse than a site that's not current. And to keep it current, someone's going to need to spend time. This includes responding to visitors' questions, posting brilliant thoughts, adding graphics, and monitoring activity—basically trying to generate buzz.

Continue reading article... 

"I've been working with Mango Bay promotions since 2006. They are creative, innovative and tremendously responsive. The most important aspect of their service ideal is to work within my budget. They also are vigilant in making sure that our brand is protected and went out of their way to take action when a supplier pirated our logo and immediately sent a cease and desist.

Mango Bay is always my first call or email when I need promotional items."

Debbie Slavkin
Program Manager
Academy of Television Arts & Sciences Foundation

Company:  Four Eyes Production, a web site design and development agency

Objective:  To find items that could serve multiple brand-building purposes. At least one product had to be able to be mailed, and all items had to be usable both internally for employees and externally for clients and prospective clients.

Solution:  The mousepad is used as a thank-you gift for clients. The 1/8-inch mousepad was selected over thicker pads to minimize mailing costs.

Memo cubes were suggested as part of the core brand strategy. With 700 sheets, their use becomes habitual for many recipients. On average they last about a year and like mugs, keep the brand name in front of the customer day after day.

Calendars: Order before July 1 for discounted pricing.

99¢ Calendars: Good Value calendars starting at just $0.99 each before July 1.

Holiday Cards: Free envelope printing when ordered before September 20th. 

 In This Issue

 ♦ Trade Show Traffic Builder
 ♦ Beware Social Media
     Marketing Myths
 ♦ What Our Clients Are Saying
 ♦ Case Study
 ♦ Last Minute Specials

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